Founded in Los Angeles in 2000 by Julie McDonald and Tony Selznick, MSA | McDonald Selznick Associates began as a Creative Talent Agency representing a unique class of Artists -- Dancers, Choreographers, Creative Directors, Actors, Producers, and Educators in the Entertainment Industry and the Arts Community. A second office in New York followed soon thereafter. Now we are thrilled to add our third office in ATLANTA, which focuses exclusively on representing On-Camera Talent for Film/TV and Commercials in the Atlanta and surrounding Southeast Regions.
Over the past 20 years, MSA has earned its status as the global leader in its field whose clients have been nominated for and won multiple Tony, Emmy, and MTV Awards. Our clients work with the world’s top-grossing and most influential Music Artists of our time, and continue to lend their considerable talents to Film, Television, Commercials, Musical Theatre, Spectaculars, and Corporate Events.
MSA is the first agency to create an Educators Division, with our clients traveling to every corner of the globe leading sold-out Master Classes. We are also in partnership with Studio School, the first accredited college offering a BFA degree in Commercial Dance.
MEET OUR FAMILY
Julie McDonald is co-owner of McDonald Selznick Associates (MSA). She is the pioneer in the field of dance and choreography representation, having formed the first talent agency in 1985 devoted exclusively to dance.
While breaking ground by representing her clients across all mediums of entertainment, she became an advocate for better terms and working conditions for dancers and choreographers and devoted herself to raising the visibility of the art and craft of commercial dance and especially choreography.
In 2000 she and Tony Selznick formed MSA | McDonald Selznick Associates. Their clients represent a "who’s who" in the world of Dance and have been nominated for or have won numerous Emmy, Tony, and MTV awards. MSA clients have directed and/or choreographed Las Vegas Spectacles, Broadway Productions, Television Prime Time Dramas and Sitcoms, every Awards Show including the Emmy, Grammy, and Oscar Awards, and numerous Films spanning the past three decades.
Ms. McDonald co-created the American Choreography Awards (1994-2004), an event honoring Choreography Achievement in Media. She was honored with the Lifetime Achievement Award by the Choreographers Carnival and Dance Under the Stars Choreography Festival for pioneering the representation of dancers and choreographers.
Ms. McDonald is on the Board of Trustees for the Dizzy Feet Foundation, an organization devoted to dance education for underserved communities throughout the US. She is also on the Boards of Center Dance Association at the Music Center, Dance Magazine, and Dare to Dance in Public.
Senior Agent | Founder
Tony Selznick, scion of the legendary Hollywood Selznick family, has been in the business of dance and choreography for more than 30 years. In his role as Founder and Senior Agent at McDonald Selznick Associates (established in 2000), Tony has been instrumental in the career development of some of the most sought-after film, television and stage choreographers in the world. Working with his partner Julie McDonald (who is the original pioneer agent in the dance world), together they have helped their clients bring movement to life in popular culture. MSA is proud of the fact that many of their clients have transitioned from dancer to choreographer, to creative director/ stage director on shows like Cirque Du Soliel, and now to executive producer of some of televisions highest rated shows like American Idol, America’s Got Talent and NBC’s new dance show WORLD OF DANCE.
Tony’s devotion to dance started early. My brother Albie took me to my first dance class when I was 14, he says. I was a typical teenager scared of dance and thought that I had better face my fear. After a few classes with my teacher, Russell Clark, I began to excel, and within a few years I was teaching classes. Tony’s classes became packed and he remained a teacher in Los Angeles for 15 years. I felt that I was a good teacher because I wasn’t a born dancer and had to learn literally one step at a time. This gave me the ability to teach other non-dancers. Tony’s first big break was as a dancer in the 1980 motion picture Xanadu starring the legendary dancer-choreographer Gene Kelly (choreographed by MSA client, Kenny Ortega and Russell Clark). After numerous appearances in music videos, television shows and feature films, he began choreographing. At age 21, he became the associate choreographer to his mentor, the late Russell Clark, on Steven Bochco’s critically acclaimed television show Cop Rock. In 1993 Tony was the dance casting director for the nationally syndicated show Star Search. In 1994, Tony created Winners Dance Competition, a national talent search performance event that discovered promising young dancers and gave them a chance to secure professional talent representation. In 1995, he expanded the competition to Japan. Additionally, he co-executive produced and co-directed the First Annual American Choreography Awards. In 2009 Tony was asked by his friend Simon Fuller to be the American Judge on Superstars of Dance, NBC’s first international dance competition. In 2008 Tony, along with business partner Julie McDonald, were consultants for Magical Elves series Step It Up and Dance on Bravo and for Live to Dance on CBS, featuring Paula Abdul. In 2014 Tony created DANCEAMATIC a digital ecosystem designed to give the global dance community a vehicle for discovery. The platform was created by Tony and Jason Galoob. They not only created the first platform of its kind, but because of Tony’s agency MSA, they were able to sign the biggest influencers in the dance space and now MSA boasts the only dance “Influencer” client roster of its kind. In 2016 MSA created THE CAMP, which is a summer program for the aspiring professional dancer. Students participate in a week long program where they take exclusive workshops and master classes with MSA’s established clients. The whole experience is documented by MSA’s roster of Youtube Directors. In 2017 Tony sold a scripted drama about the music industry to E! called THE FACTORY written by Alex Sabeti. Tony’s partners in this endeavor is MSA Client Jamie King and mega music producer, Randy Jackson. In 2018 E! bought a dance reality show (called DANCE DYNASTY) created by Tony, Jennifer Proctor and client Mikey Minden. The show is co-produced by Randy Jackson and takes place in Las vegas.
Tony’s ultimate dream is to utilize the legacy of MSA and develop Intellectual Properties with his clients. Projects like THE FACTORY and DANCE DYNASTY are direct results of his aspiration to take his agency and his clients to a new level and to once again change the game in the dance industry. What’s next? Tony is currently developing a dance game show with client Brian Burke.
Tony has another pride and joy – his two beautiful daughters Violet Selznick and Scarlet Selznick.
Senior Agent | Founder
Brandon Sierra discovered his passion for the entertainment industry at an early age. Years of dance, vocal and formal musical theatre training led him to Niagara University where he earned his Bachelor’s in Fine Arts and Dance and had the honor and privilege of working with the legendary musical theatre duo, John Kander and Fred Ebb.
Working and performing in New York City for seven years provided him numerous career building opportunities and professional experience, including his years of service to The Broadway Dance Center, where the foundation of his career, network and relationships were formed.
Brandon is excited and honored to bring his 11 years of agency experience to McDonald / Selznick Associates (MSA) and is looking forward to providing the leadership, work ethic and a – list service that the industry has come to expect from him.
Head of Talent
Jessica Gee-George comes to us as a working actor with years of experience in the Entertainment Industry. As an L.A. Native, she started doing Voice Overs at 15 years old in Hollywood and has lent her voice to many notable Cartoons, Video Games, Commercials, Narrations, Talking Toys, TV and Films. She has studied acting in both Los Angeles and New York with the likes of Bill Hickey, Sandford Meisner and even Tony Selznick. She has been an Improviser at The Second City Hollywood, and is continuing to hone her love for Improv at The Village Theatre in Atlanta.
At age 21, Jessica opened up Voices International, Incorporated in New York City and ran a popular combined Training and Casting Facility that provided voices for major advertising agencies.
For the past 25 years in L.A., she has continued to act, voice cast and direct hundreds of major Award-Winning TV Shows and Films.
As a member of the Georgia Production Partnership (GPP), she strongly advocates for projects to be done from Start to Finish here (Production to Post-Production), which ultimately provides a ton of jobs for talented people in the state. She is delighted to have been an integral part of the first Television show done from Production to Post-Production here in Atlanta.
Jessica’s out-of-the-box-thinking, creative marketing skills and strong leadership acumen have aided her in creating long-lasting businesses and relationships with key players in the Industry. She is a dynamo at marketing and will support you in presenting the best parts of yourself to the decision makers.
Jessica has an infectious personality and will put you at ease from the word go. Ask her, and she’ll tell you that her favorite thing is giving and getting work for people. She also has a heart of gold and has spent many years as a Marriage and Family Therapist, Certified Professional Master Life-Coach and Foster Parent. If anyone can make things happen, it’s Jessica and her can-do attitude! Oh, and as it’s traditional to save the best part for last…Tony Selznick is her favorite and first cousin, making the MSA FAM circle complete and real in Georgia.
Director of Theatrical & Commercial
Want to learn more about the original MSA Los Angeles and see what they are up to?
Visit the main MSA website.